LIFE WAS LACKLUSTER.

I was on the road constantly, traveling for my job. I spent a little time with our kids on the weekends… when I wasn’t mowing the yard, fixing the house or simply looking for a quiet corner. And forget fostering a relationship with Beth, my wife. She was working full-time while basically playing the role of a single-parent to our two girls. Sure the money was nice. Nothing overwhelming, but financially, we were comfortable.

My leave-on-a-Sunday, return-on-a-Friday routine was tough, but sadly, my wife and I felt it becoming gradually easier. (Read her perspective – and cave-full of incredible info, recipes and stories – in the Primal Blog.) Privately, I enjoyed my time away from home. The quiet of being in the car alone. Watching what I wanted on TV. Eating what and when I wanted. No one to answer to. And although she wouldn’t admit it, Beth was grateful for the separation as well. She could parent as she wanted, without having to consider my input or opinions. And let’s face it, the house was cleaner when I was gone. She learned how to deal with the kids crying every time I pulled out of the driveway, and I learned how to rationalize that this was all normal and just a part of life. We both settled into a routine of living separate lives. Occasional calls and texts on weeknights, and a roommate relationship on the weekends.

A few years ago, my wife lost her job of eight years to a corporate buyout, and overnight became a full-time mom. At the same time, we had decided we should relocate our family to a new town in an attempt to cut out some of my travel. We took on a larger mortgage, sent our oldest to kindergarten, pretended like I wasn’t traveling as much to make this all seem a worthy decision, and eventually, allowed the shallow, anxiety-ridden pieces of life to control us. 

WE WERE SLUGGISH. COMPLACENT. SLOW TO RESPOND. 

Soon, we realized our moving to another town was a sad attempt to leave our problems behind. As if our family would miraculously reconnect without any real effort on our part.

One Friday, upon returning from a week away, I walk in the door and hear my wife say, “I’m joining a gym. It’s right down the road, and I’m starting Monday.” (Now, when telling one’s story, I feel it is imperative to be truthful. And truthfully, my wife… well, I’d not seen her step into a pair of gym shorts in the past eight years, much less a gym.)

I FEEL IT IS IMPERATIVE TO BE TRUTHFUL. AND TRUTHFULLY, MY WIFE… WELL, I’D NOT SEEN HER STEP INTO A PAIR OF GYM SHORTS IN THE PAST EIGHT YEARS, MUCH LESS A GYM.

I kept my mouth shut, but doubted this would last. I was wrong. She stuck with it. She even claimed to enjoy it. I could see changes in her, not just physical, but emotional. She had taken control over one aspect of her life, and I could tell it was liberating for her. 

 

In a few months, she approached me about changing our eating habits. She wanted to go Paleo. Again… shocker. You see, I had asked her several times over the past few years to explore a primal diet. She scoffed at me, and with adamant rebuttals eventually had me convinced that cutting out all grains most likely was irrational and unhealthy. And now, here she was, equally as adamant to sweep out the fridge and pantry and renovate our family meal plan. 

In two weeks’ time, we were energized, sleeping better, nicer to each other. I just felt good. Beth was reading all the buzz from the Paleo gurus and had a new recipe on the dinner table every night. Before I knew it, conversations with our girls during supper revolved around primal eating, fun and active ways to spend time together as a family, planning camping trips… instead of the usual drivel – what time our youngest had to be at gymnastics and who’s shuffling who to basketball practice and what time did I have to leave Sunday afternoon. 

The day-to-day realities of my job and life hadn’t changed, but somehow, we were better able to accept them and deal with the challenges we’d put in front of ourselves and our family.

 

FAST-FORWARD EIGHT MONTHS.

My wife looks better than when I first met her, junior year of college. I’ve joined her at the gym, and the intense cross-training, strength and conditioning we’ve adopted three days a week have proven powerful and effective. Beth’s focus on fitness and lifestyle has resulted in something we would have never dreamed – she is now a Certified Personal Trainer. Our children are happy, going to bed easily, sleeping well and waking up rested. We seem to be on the right track, but I’m still traveling, and as much as I wanted to believe things truly were better, I still didn’t know my family.

 

SOMETHING BIG HAD TO SHIFT IF I WANTED REAL CHANGE. 

During a long car ride to visit my parents, while our zombie-like children drooled over a movie instead of appreciating the unbelievable autumn landscape or (gasp) talking to each other, Beth and I realized how desperately we needed to re-prioritize. There had to be a way to be home together, enjoying each other, fostering a sense of community and family within our children, and fully embracing these primal ideals and lifestyle that seemed to click so well for us.

 

CAVECLOTH IS MORE THAN CREATING CUSTOM TEES. IT’S ABOUT CLEAN LIVING, PRIMAL FOODS AND ACTIVITIES, AND MOST IMPORTANTLY, FAMILY.

And that afternoon in the car, Cavecloth was born – not just a company, but a lifestyle that focuses on getting back to the basics of life. Cavecloth is more than creating soft, custom tees. It’s about clean living, primal foods and activities, and most importantly, family. 


Long ago, our paleolithic ancestors lived in supportive communities, with limited stress, little disease and their lives, as far as we can tell, were unified through a communal spirit and a need for each other. These simple ideals are what we strive for as a family, and what we believe are attainable for anyone who wants them.

We want to help you reconnect with the basics of life that we realized were lost in ours. Here at Cavecloth you’ll find more than just great tees; you’ll find the support, encouragement, resources and tools to help you embrace as much, or as little, of the primal lifestyle you deem healthy for you and the people you care about.

[/col] [/row]